True Potential operates across the wealth management value chain, providing advice, investment platform and fund solutions to more than 1.4 million customers in the UK. The business is highly scalable with its proprietary technology platform at its core.

Headquartered in Newcastle, UK, True Potential was founded in 2007. The business employs 400 people and works with more than 900 restricted advisers. Approximately 20% of the financial adviser market in the UK uses True Potential’s technology and support services.