Strengthens its focus on customer loyalty solutions

Visma Retail acquires Abalon AB, a company that develops solutions for better customer insight through customer- and loyalty programs. The acquisition is an important step towards offering retailers solutions that stimulate customer loyalty.

It is really exciting to operate in the retail industry now as digitalization gets up to speed. We register that much is happening within consumer related industries and around mobile shopping solutions. Thanks to the acquisition of Abalon, we will become even better at helping retailers to create customer loyalty that brings results, says Peter Fischer, Division Director in Visma Retail.

The acquisition strengthens Visma's position as the Nordic's leading provider of retail products and services. Together, Visma Retail and Abalon can offer a complete portfolio - from customer loyalty to customer interaction, as well as processes for stores and retail chains. The acquisition is a part of Visma's strategic focus on customer loyalty solutions across the Nordic region.

New conditions
As the consumers are connected online all the time, it has become even more important for players within retail to understand the buying process and the buying behaviour before, during and after a purchase. The retailers experience high competition and the playing fields have changed.

- In today's digital society, it has become more important to understand and engage with consumers. It is all about making one's own retail chain relevant by communicating personalized and targeted offers at the right moment and in the right context, says Peter Fischer.

Focus on lasting benefits
Abalon's core competence is customer loyalty that develops and contributes to business benefits. This involves for instance CRM and Business Intelligence. Based in Stockholm, the company's customers include leading players within the retail and pharmacy sector.

- We are especially pleased with having the opportunity to continue to develop our business with a strong company like Visma as our owner. It is a big advantage for us and our customers to be a part of such an ambitious and growing company. Abalon completes Visma Retail's portfolio very well, both in terms of solutions and knowledge. In total, we have a package that will benefit both existing and new customers, says Jörgen Larsson, Chairman of Abalon.


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