All investments

Beauty International Fragrances

Activity
Cosmetics and fragrances
Acquired
Jan 1984
Realised
Jul 1988
Sector
Consumer

Business
Beauty International Fragrances was established as a new company in July 1984 to acquire four separate businesses, each involved in the distribution of fragrances and cosmetics. Cinven supported a management team who had identified the availability of these different businesses and saw the opportunity to create a business in a larger scale.

Strategy
Beauty International’s management planned rapid growth for the business by improving the product positioning of the brands it distributed, to augment this by the introduction of new products and generally expand the distribution of the brands both in the UK and overseas. The experienced management had a thorough background in the fragrances and cosmetics sectors and believed its aims could be achieved in a market that had been ripe for growth for some time.

Outcome
Cinven’s original investment was subsequently reduced through an institutional placing in 1985 and the company was sold to a trade purchaser in 1988.

Multiple returned on investment: 2x