Allegro

Activity
E-commerce
Acquired
January 2017
Sector
TMT, Consumer
Allegro

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Business
Allegro Group is Poland's largest online marketplace, with more than 20 million registered users, allowing companies and individuals to sell their products to consumers. In addition, the Group operates Ceneo, Poland's leading online comparison shopping platform.

The Group was founded in 1999 and is headquartered in Poznań, Poland, employing around 1,275 people. It sells more than 850,000 items every day and is the fifth most visited website in Poland, after Google.pl, Google.com, Youtube and Facebook.

Strategy
Cinven was attracted to the strong structural growth of the Polish e-commerce market, driven by the conversion from offline to online retail from a relatively low base. Allegro Group is an iconic brand with exceptional user engagement metrics and a highly experienced management team.

Cinven will support Allegro Group's leadership team to grow the business, further invest into mobile accessibility and enhance user experience. Cinven has invested in Allegro, along with funds advised by Permira and Mid Europa Partners.