Portfolio company news

All Group media enquiries should be directed to
Vanessa Maydon, Corporate Affairs Director.

Cinven Partners LLP
Warwick Court
Paternoster Square
London EC4M 7AG


Tel: +44 (0)20 7661 3325
Mob: +44 (0)7802 961 902
Email: Vanessa Maydon

Press releases

18 February 2013

Camaïeu, No.1 in women’s ready-to-wear in France, launches in-store collection for online purchases


From 18 February 2013, shoppers will be able to collect items ordered online on www.camaieu.fr at any of Camaïeu's 650 stores in France.
Delivery costs are free for orders over €30
This marks an important stage in the development of the brand's customer relations

Camaïeu, the leader in women's ready-to-wear in France, has announced the launch of an in-store collection for online purchases from 18 February 2013.

Camaieu was the first ready-to-wear brand in France to use Apple Passbook's digital geolocation coupons, and the Group is now continuing to roll out its customer-focus strategy. This innovation sees the brand prioritising the development of online shopping in 2013 and it will shortly be offering a full range of mobile websites and apps.

Camaieu has one of the biggest women's ready-to-wear store networks - 650 stores across France -- enabling customers to easily collect items they have ordered, within 4 days, at the store of their choice. They will receive an e-mail notification when their order is delivered to their chosen store. Delivery costs will be free for orders over €30 and any items ordered online that are not suitable can be exchanged or returned in local stores.

These initiatives are a powerful testament to the company's strategy of local accessibility so that customers can visit the stores with the additional benefit of personal attention and advice from qualified sales staff.