Media centre

All Group media enquiries should be directed to
Vanessa Maydon, Corporate Affairs Director.

Cinven Partners LLP
Warwick Court
Paternoster Square
London EC4M 7AG

Tel: +44 (0)20 7661 3325
Mob: +44 (0)7802 961 902
Email: Vanessa Maydon

Press releases

Visma
7 December 2015

Visma acquires Abalon

Strengthens its focus on customer loyalty solutions

Visma Retail acquires Abalon AB, a company that develops solutions for better customer insight through customer- and loyalty programs. The acquisition is an important step towards offering retailers solutions that stimulate customer loyalty.

It is really exciting to operate in the retail industry now as digitalization gets up to speed. We register that much is happening within consumer related industries and around mobile shopping solutions. Thanks to the acquisition of Abalon, we will become even better at helping retailers to create customer loyalty that brings results, says Peter Fischer, Division Director in Visma Retail.

The acquisition strengthens Visma's position as the Nordic's leading provider of retail products and services. Together, Visma Retail and Abalon can offer a complete portfolio - from customer loyalty to customer interaction, as well as processes for stores and retail chains. The acquisition is a part of Visma's strategic focus on customer loyalty solutions across the Nordic region.

New conditions
As the consumers are connected online all the time, it has become even more important for players within retail to understand the buying process and the buying behaviour before, during and after a purchase. The retailers experience high competition and the playing fields have changed.

- In today's digital society, it has become more important to understand and engage with consumers. It is all about making one's own retail chain relevant by communicating personalized and targeted offers at the right moment and in the right context, says Peter Fischer.

Focus on lasting benefits
Abalon's core competence is customer loyalty that develops and contributes to business benefits. This involves for instance CRM and Business Intelligence. Based in Stockholm, the company's customers include leading players within the retail and pharmacy sector.

- We are especially pleased with having the opportunity to continue to develop our business with a strong company like Visma as our owner. It is a big advantage for us and our customers to be a part of such an ambitious and growing company. Abalon completes Visma Retail's portfolio very well, both in terms of solutions and knowledge. In total, we have a package that will benefit both existing and new customers, says Jörgen Larsson, Chairman of Abalon.

 

Portfolio company videos

 Clinical Trials

Bioclinica

Clinical Trials

 Travel services provider

Hotelbeds Group

Travel services provider

 Truck component manufacturer

Jost

Truck component manufacturer

 Footwear and accessories retailer

Kurt Geiger

Footwear and accessories retailer

 Contract research organisation

Medpace

Contract research organisation

 Electronic security and alarm systems

Pronet

Electronic security and alarm systems

 Property valuation and advisory services

Tinsa

Property valuation and advisory services

 Ufinet is a neutral telecom operator.

Ufinet

Ufinet is a neutral telecom operator.

 Business services software

Visma

Business services software

Media contacts

Cinven

Vanessa Maydon
Corporate Affairs Director
Tel : +44 (0)20 7661 3325
Mob : +44 (0)7802 961 902
Email : Vanessa Maydon

Clare Bradshaw
Communications Manager
Tel : +44 (0)20 7667 3248
Mob : +44 (0)7881 918 967
Email : Clare Bradshaw

UK - FTI Consulting

Edward Bridges
Tel : +44 (0)20 7269 7147
Mob : +44 (0)7768 216 607
Email : Edward Bridges

Stephanie Ellis
Tel : +44 (0)20 3727 1173
Mob : +44 (0)7890 543 056
Email : Stephanie Ellis

France โ€“ FTI Consulting

Guillaume Granier
Tel : +33 (0)1 47 03 68 61
Mob : +33 (0)6 32 65 79 28
Email : Guillaume Granier

Caroline Guilhaume
Tel : +33 (0)1 47 03 68 17
Mob : +33 (0)6 38 91 88 51
Email : Caroline Guilhaume

Germany - FTI Consulting

Lutz Golsch
Tel : +49 (0)69 920 37 110
Mob : +49 (0)173 651 7710
Email : Lutz Golsch

Daniel Herbert
Tel : +49 (0)69 920 37 183
Mob : +49 (0)151 122 63834
Email : Daniel Herbert

US - Joele Frank

Jonathan Keehner
Tel : +1 212.355.4449
Mob : +1 917 589 2073
Email : Jonathan Keehner

Julie Oakes
Tel : +1 212.355.4449
Mob : +1 917 574 7263
Email : Julie Oakes

Spain โ€“ Groupo Albion

Alejandra Moore Mayorga
Tel : +34 91 531 23 88
Email : Alejandra Moore Mayorga

Sofia Garcia
Tel : +34 91 531 23 88

Italy โ€“ Community Group

Roberto Patriarca
Tel : +39 02 89 40 42 31
Mob : +39 335 65 09 568
Email : Roberto Patriarca

Marco Pedrazzini
Tel : +39 02 89 83 66 21
Mob : +39 347 0369 222
Email : Marco Pedrazzini