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All Group media enquiries should be directed to
Vanessa Maydon, Corporate Affairs Director.

Cinven Partners LLP
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London EC4M 7AG

Tel: +44 (0)20 7661 3325
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Email: Vanessa Maydon

Press releases

Camaïeu
27 November 2012

Camaïeu introduces its innovative new "Homewear" range

Clothes to match a changing market
An innovative concept to reinforce Camaïeu's leadership
A new growth vector for the brand

Camaïeu, the leader in women's ready-to-wear in France, has announced the launch of a new "Homewear" range. The brand is strengthening its strategy of providing support to women with all their ready-to-wear needs, with a range of products tailored to their well-being.

The range is now available throughout the network in France and internationally, and on the website www.camaieu.fr.

Adapting to changes in consumer lifestyles, this new range illustrates Camaïeu's intention to track new trends as they evolve within its markets. It also reflects the brand's responsiveness: the Homewear project was achieved in just six months, galvanising its marketing, style, modelling, design and purchasing teams.

Commenting on the new range, Thierry Jaugeas, Chairman & CEO of Camaïeu, said: "With its 'Homewear' range, Camaïeu is once again demonstrating its leadership credentials in women's ready-to-wear and responding to new consumer developments. It is also an opportunity for the company to strengthen its positioning, gain market share and illustrate our close ties to customers - which is one of our brand's core values."

 

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