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Press releases

Truvo
22 October 2004

Andrew Day Appointed CEO Designate for World Directories

Funds advised by Apax Partners and Cinven Limited announce the appointment of Andrew Day as Chief Executive designate of World Directories, the directory and yellow pages business being sold by VNU NV.

Funds advised by Apax Partners and Cinven last month agreed to buy the company for a consideration of €2,075 million from the publicly listed Dutch information and media business.

Mr Day, 50, joins from Sensis Pty Ltd, Australia’s leading directories business and a subsidiary of Telstra, where he has been Chief Executive for the last five years. He previously held a number of senior management positions at Telstra, Australia’s leading telecommunications and information services company.

Mr Day will join the World Directories main board and executive committee.

Ed Penninx, the current CEO of World Directories, returns to VNU as an adviser to the Board and will also assist Andrew Day in his development of the company.

World Directories, employing approximately 2,200 people, publishes Yellow Pages directories and telephone books in print, on-line and mobile formats. The group is market leader in each of the seven countries in which it operates, namely Belgium, The Netherlands, Ireland, Portugal, Romania, Puerto Rico and South Africa. World Directories produces 125 directories with a circulation of over 40 million copies, under brand names such as Golden Pages, Gouden Gids, Pages d’Or, Páginas Amarelas and Pagini Aurii.

For the year to 31 December 2003, World Directories generated €492 million of revenues and €228 million of EBITDA (including attributable EBITDA from associates).

Brian Linden, Partner at Cinven, said:

“Andrew is one of the world’s leading executives in the sector. His track record at Sensis speaks for itself and we look forward to working with him as we embark on a major new phase of growth for World Directories.”

Tom Hall, Director at Apax Partners, said:

“Andrew has turned Sensis from a largely print-based directory company into one of Australia's leading multi-channel search and advertising businesses. We are delighted that he has agreed to join World Directories.”

Andrew Day said:

“World Directories has the potential to be a global leader. The company now has the backing of two major financial institutions to help it through an important growth period and I am delighted to have the opportunity to make a contribution to the success story.”

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