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Press releases

Maxeda
17 September 2010

Maxeda DIY strengthens leadership team with two appointments

George Adams will join Maxeda DIY and Praxis as CEO in November 2010. On the same date, John Colley will join Maxeda DIY as Chief Commercial Officer for the group.

Maxeda DIY (Do-It-Yourself) is a market leader in the DIY sector in the Benelux. The DIY group focuses on creating cross-format synergies, joint sourcing, a common IT platform and developing unique own brands that guarantee consumers the right price and quality.

George Adams has extensive experience in the DIY and hard goods sectors. He spent most of his career with Kingfisher and B&Q (the largest DIY retailer in the UK). In his last role there he was Chief Executive of European Businesses, including responsibility for the Castorama chain in Italy, Poland and Russia, and Screwfix. He also sat on the board of German DIY specialist Hornbach. He joins Maxeda DIY from Spicers (Europe's largest office products wholesaler), where he was CEO.

John Colley joins Maxeda DIY from B&Q, where he was Commercial and Marketing Director, this included responsibility for the global buying synergy programs. John has also worked at Screwfix, Home Retail Group and Woolworths in senior buying and commercial positions. John will be responsible for common sourcing, private label development and joint category planning.

Tony DeNunzio, Chairman of the Maxeda Executive Board: “I’m very pleased to welcome George Adams and John Colley to the Maxeda DIY team. Both men have extensive experience in DIY. I’m convinced that George will steer Maxeda DIY into the next phase of its development. John Colley will play a significant role in the exciting plans we have in place for sourcing, private label and category development.”

Nick Wilkinson has resigned as a member of the Maxeda Executive Board. Nick Wilkinson was responsible for Maxeda DIY and made a great contribution to building up the DIY business over the last four years. With his team, Nick has transformed Maxeda DIY into a modern Benelux business, capable of growing faster than the competition, and on the way to becoming one of the leading DIY retailers in Europe.

We thank Nick Wilkinson for his significant contribution and respect the fact that he has decided, for personal and professional reasons, that now is the right time to return to the UK. Nick leaves a Maxeda DIY business that is well positioned for further development.

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