Ziggo
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Business description
Ziggo is the leading cable operator in the Netherlands, providing analogue television services to around 3.2 million homes and passing approximately 55% of all Dutch households. It also provides broadband, telephony and digital TV services.
The Netherlands is one of the most attractive cable markets in Europe: around 80% of Dutch homes receive their TV signal through a cable connection. Ziggo has upgraded its network to allow it to offer additional services such as broadband, telephony and digital TV to its existing analogue TV subscribers. The direct billing relationship between the cable companies and households enables cable companies to market and sell these 'triple-play' services very effectively.
Cinven strategy
Cinven formed Ziggo by acquiring and merging three of the four largest cable operators in the Netherlands, building on our TMT sector team's understanding of the cable market, our relationships with management and the sellers, and the experience we gained through the creation of Numericable in France.
Cinven's strategy at the time of the acquisition was to create a leading Dutch cable operator with a 'multi-play' offering of digital TV, broadband and telephony services, to realise synergies by merging the three companies and to improve the customer experience. The current strategy is to continue to increase the growth in revenues from existing customers by improving and expanding Ziggo's product offering, and to further increase operational efficiency.
For more information, see the Ziggo case study in 'Sector Expertise'.
